The importance of mobile technology on business competitiveness

Yuri Eduardo de Castro Vasconcelos, Marcelo Pereira Bergamaschi


It can be argued that software drives innovation and behavior. Nowhere this is more apparent than in the market for innovative mobile applications and software that run on smart computing devices such as smart phones and tablets. The growth of mobile technologies allows users to explore the internet for more information, communicate with colleagues and friends, shop and entertain themselves. Today's mobile applications became portable devices such as eBook readers, portable navigation systems, flashlights, editors, digital wallets and much more. The organizations increase productivity, allowing easy access to resources and applications.

Keywords: Competitiveness in companies, Mobile technology, Web and native applications.

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