PROPOSAL STUDY: PRIVATE KARAOKE AS AN ENTERTAINMENT ALTERNATIVE IN SANTOS

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Published: 2026-01-07
DOI: https://doi.org/10.5281/zenodo.14050903
Keywords:
Karaoke, Technology, Entertainment, Economic Feasibility

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Arielli Mariano
Universidade Santa Cecília, Tecnólogos em Recursos Humanos, Marketing, Logística e Processos Gerenciais
Elizabeth Alcântara
Universidade Santa Cecília, Tecnólogos em Recursos Humanos, Marketing, Logística e Processos Gerenciais
Flavio Santos
Universidade Santa Cecília, Tecnólogos em Recursos Humanos, Marketing, Logística e Processos Gerenciais
Stefani Aparecida Brito
Universidade Santa Cecília, Tecnólogos em Recursos Humanos, Marketing, Logística e Processos Gerenciais
Henrique Cesar Nanni
Universidade Santa Cecília, Tecnólogos em Recursos Humanos, Marketing, Logística e Processos Gerenciais

Abstract

This study evaluates the feasibility of creating a private karaoke space in Santos, SP, using advanced technology to offer a differentiated entertainment experience. The exploratory research was based on interviews with 70 university students, market analysis, and financial projections for the enterprise. The results indicate a significant demand for this service, with high economic return potential. The proposal aims to fill a gap in the entertainment market, contributing to the region's tourism and economic development. The project stands out for its innovation, attracting audiences with a focus on safety, privacy, and personalization.


 


Keywords: Karaoke, Technology, Entertainment, Economic Feasibility

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Anais do Congresso Brasileiro de Iniciação Cientifica

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Artigos Ciências Sociais Aplicadas
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